The Kookai concept stores in the Queen Victoria Building and Castle Towers designed by Elenberg Fraser

The Kookai concept stores in the Queen Victoria Building and Castle Towers in the heart of Sydney’s retail precinct are both a haven for fashion and a significant departure from other Kookai outlets around the country. These stores are designed to act as a cocoon. High, stretched ceilings and undulating walls wrap around the customers, defining the mood of the space while also forming the circulation paths tovarious clothing racks and changing rooms. Natural muted colours provide a serene background to the colourful clothes which reflect off the walls and remaining surfaces. The stores exemplify effective and directed design branding, being magnets for their target market.....more